TEMITAYO OLUGBEMI
Creative Strategist | Product Marketing Manager
Lagos, NG.About
Highly strategic and creative marketing professional with a proven track record in developing and executing impactful brand and product marketing initiatives. Adept at translating consumer insights into compelling go-to-market strategies that drive brand visibility, foster engagement, and deliver measurable business outcomes across diverse sectors. Seeking to leverage expertise in market research, content strategy, and cross-functional collaboration to achieve organizational growth.
Work
Gbagada - Lagos, Lagos, Nigeria
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Summary
Currently leading the conceptualization and implementation of innovative marketing campaigns and comprehensive brand strategies for a diverse portfolio of clients across various sectors.
Highlights
Developed and executed comprehensive ATL/BTL marketing campaigns, aligning brand objectives with target audience preferences and driving enhanced visibility for key clients.
Crafted and deployed end-to-end brand strategies for a diverse client portfolio spanning Beverage, FMCG, Consumer Products, and Government sectors, including Promasidor, PepsiCo, and Diageo.
Conducted in-depth market research and competitive analyses to identify target audiences, understand consumer behavior, and define optimal brand positioning strategies.
Authored compelling brand narratives, key messages, and value propositions that resonated strongly with target audiences, enhancing brand perception and engagement.
Collaborated cross-functionally with creative and digital teams to ensure consistent brand messaging and visual identity across all touchpoints, maximizing campaign cohesion.
Alberta, Alberta, Canada
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Summary
Managed product marketing initiatives, focusing on lead generation, content strategy, and community engagement for digital products in a remote capacity.
Highlights
Generated a significant volume of marketing-qualified leads through targeted search strategies, contributing directly to sales pipeline growth.
Developed and managed monthly social media content calendars and comprehensive marketing strategies, ensuring consistent brand presence and engagement.
Authored and published impactful articles and social media posts on the company's platform, increasing brand visibility and thought leadership.
Collaborated closely with the design team to create visually compelling social media content, enhancing brand aesthetics and audience interaction.
Supported the successful execution of diverse marketing campaigns, including email marketing and social media promotions, optimizing reach and conversion.
Ikeja - Lagos, Lagos, Nigeria
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Summary
Supported product marketing efforts through market research, content creation, campaign coordination, and performance analysis to optimize marketing strategies.
Highlights
Conducted comprehensive market research and competitive analysis, providing key insights that informed product positioning and strategic decisions.
Assisted in the development of critical marketing collateral, including product guides and case studies, enhancing sales enablement and customer understanding.
Wrote and edited engaging content for blogs, social media posts, and email campaigns, contributing to increased online presence and audience engagement.
Coordinated with internal teams and external vendors to ensure the timely delivery of campaign components, maintaining project schedules and quality standards.
Generated detailed reports and provided data-driven insights to optimize marketing strategies, leading to improved campaign performance and ROI.
Skills
Marketing Strategy
ATL Marketing, BTL Marketing, Go-to-Market Strategy, Brand Positioning, Product Positioning, Campaign Management.
Content Creation & Management
Content Calendars, Social Media Content, Article Writing, Blog Posts, Email Campaigns, Product Guides, Case Studies, Compelling Narratives.
Market Research & Analysis
Consumer Behavior Analysis, Competitive Analysis, Market Trend Analysis, Data-Driven Insights, Lead Tracking, Website Traffic Monitoring, Social Media Engagement.
Cross-Functional Collaboration
Team Leadership, Creative Teams, Digital Teams, Product Management, Sales Teams, Customer Support.
Project Management
Marketing Calendars, Project Timelines, Asset Management, Documentation, Vendor Coordination.
Digital Marketing
Social Media Marketing, Email Marketing, Digital Promotions, Community Management.