About
Dynamic commercial leader with a proven track record of accelerating growth for digital startups and scaleups through strategic partnerships and high-performing sales teams. Known for a collaborative, people-first leadership style that builds trust, empowers teams, and strengthens client and partner relationships, consistently driving sustainable revenue growth and long-term business impact. Adept at defining and executing go-to-market strategies, optimizing sales performance, and leveraging CRM systems to consistently exceed revenue targets.
Work
London, UK
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Summary
Reporting to the CEO, led the strategic development and scaling of Gladcloud's Global Strategic Partner Network, driving significant global expansion and revenue growth for the scaleup.
Highlights
Built and scaled the Global Strategic Partner Network from inception, expanding across 12 countries to encompass over 50 partners within the social and retail media ecosystem, including major resellers like Aleph.
Established and led a high-performing commercial and Strategic Partner management team, implementing clear KPIs, performance frameworks, and structured enablement programs to drive engagement and joint business growth.
Directed the go-to-market strategy for Gladcloud's hyper-local social and retail media platform, securing key clients such as C&C, Campari, and Good Drinks through a partnership-driven approach.
Implemented and optimized HubSpot and Monday CRM systems, enhancing pipeline visibility, automating reporting, and improving forecasting accuracy to consistently exceed revenue targets.
Revamped commercial materials, contracts, and onboarding frameworks to clearly communicate value, accelerate partner activation, and support scalable global growth.
London, UK
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Summary
Defined and executed the commercial and go-to-market strategy for Owlee's SMB advertising platform, contributing to overall business direction as a key member of the leadership team.
Highlights
Delivered sustained revenue growth by establishing and scaling a high-impact Strategic Partnership program, driving a 20% increase in lead generation and a 10% uplift in revenue.
Aligned sales execution with key partners through joint value propositions and co-selling models, contributing to long-term growth plans.
Optimized sales performance and forecasting accuracy by streamlining end-to-end pipeline management through HubSpot CRM and automation across Google, Meta, and TikTok platforms.
London, UK
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Summary
Drove significant revenue growth across EMEA through direct sales and strategic partnerships, consistently exceeding targets for Five9.com.
Highlights
Generated £1.28M in revenue through direct sales and strategic partnerships with industry leaders, including Zoom, Oracle, and Zendesk, exceeding targets via a successful co-selling model.
Led a high-performing BDR team to surpass sales goals by effectively identifying and qualifying opportunities, and managing the full sales cycle using Salesforce CRM.
Adapted and localized a cloud-based CCaaS solution across multiple EMEA markets, aligning product offerings with regional client requirements under the General Manager's direction.
Skills
Leadership & Development
Team Leadership, Performance Management, Talent Development, Strategic Leadership, People-First Culture.
Strategic Partnerships
Partner Network Development, Alliance Management, Co-Selling Models, Joint Business Planning, Channel Sales.
Digital & Social Media
Digital Strategy, Social Media Ecosystem, Retail Media, Programmatic Trading, Advertising Platforms.
Advertising
AdTech, SMB Advertising, Paid Search, Performance Media, Go-to-Market Strategy.
Client Engagement & Relationship Management
Client Acquisition, Stakeholder Management, Customer Success, Value Proposition Development.
Communication & Presentation
Executive Communication, Presentation Skills, Negotiation, Cross-functional Collaboration.
Sales
Direct Sales, Sales Strategy, Sales Forecasting, Pipeline Management, CRM (HubSpot, Salesforce).
Technology & Platforms
MarTech, SaaS Expertise, HubSpot CRM, Salesforce CRM, Monday.com, CCaaS Solutions, Google Ads, Meta Ads, TikTok Ads.