About
Highly analytical and creative professional with a proven track record in community management, content strategy, and digital marketing, adept at driving engagement and measurable impact for diverse organizations. Leveraged strong research and communication skills to develop impactful campaigns and optimize online presence, consistently exceeding performance targets. Seeking to apply expertise in a dynamic role focused on strategic content development and community growth.
Work
Bengaluru, Karnataka, India
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Summary
Designed and managed impactful city and national campaigns, enhancing organizational reach and engagement through strategic content and social media.
Highlights
Designed and executed impactful campaigns for both city-wide and national projects, aligning with organizational objectives and amplifying reach.
Managed and optimized social media presence for MAD-Bengaluru, creating engaging posts and ideating content that significantly improved audience reach.
Served as a dedicated content writer for the Bangalore team, producing compelling narratives and communications materials.
Bengaluru, Karnataka, India
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Summary
Led event management and volunteer coordination for DaanUtsav2022, ensuring successful execution and community engagement for a major city-wide initiative.
Highlights
Monitored and documented 15+ Daan Utsav events across the city, ensuring successful execution and comprehensive reporting.
Organized and facilitated volunteer meetings, supporting numerous individuals and organizations in developing their DaanUtsav participation plans.
Managed detailed task lists and coordinated follow-ups, ensuring proper execution and timely completion of all event-related activities.
Developed and implemented social media strategies, digital content, and creative assets for effective event pitching and promotion.
Mumbai, Maharashtra, India
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Summary
Conducted critical research for a non-profit project to inform the development of a menstrual health policy for Mumbai.
Highlights
Executed in-depth research for a non-profit initiative, identifying critical loopholes and gaps in India's existing menstrual programs to inform policy development.
Contributed significantly to the social media team by developing content strategies and ideation for public awareness campaigns.
Synthesized complex research findings into actionable insights, directly contributing to the foundational framework of a new menstrual health policy.
Bengaluru, Karnataka, India
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Summary
Optimized web content using SEO best practices to enhance traffic and measure performance for CodeSpeedy Technology.
Highlights
Applied advanced SEO best practices to content, significantly improving web traffic and enhancing overall content performance.
Analyzed content performance metrics to refine strategies, ensuring continuous optimization and increased online visibility.
Produced high-quality technical content, demonstrating expertise in SEO and contributing directly to the company's digital footprint.
Showcased published work at https://www.codespeedy.com/author/varshamadalah/ to demonstrate proven content and SEO capabilities.
Volunteer
Bhumi
|Content Writer & Volunteer
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Summary
Contributed content and support to various initiatives, including building websites for NGOs and assisting with community outreach.
Highlights
Authored content for websites of 7+ NGOs under Bhumi's Catalyze program, supporting their digital presence and mission.
Volunteered for the Covid-19 Helpline Processing Marathon, providing crucial support during a public health crisis.
Served as a Voice Contributor, recording audio books for the visually impaired, enhancing accessibility to literature.
Education
Skills
Community Management
Community Management, Event Planning, Community Outreach, Documentation, MailChimp.
Content & Digital Marketing
Social Media, Content Strategy, Content Writing, Search Engine Optimization (SEO), Online Research, Digital Content, Creatives for Pitching.
Communication & Leadership
Interpersonal Communication, Leadership, Follow Through Skills, Bridging Gaps.
Interests
Creative Arts
Open Mics, Poets of Bangalore, Poems India Events.