VIKAS DADOO

Secured and cultivated strategic partnerships with key clients including Star TV/Disney, Dr. Agarwal's Eye Hospitals, Volo Healthcare, and Warmond, significantly enhancing brand visibility, audience engagement, and business outcomes.

Designed and executed comprehensive 360-degree marketing strategies, integrating performance marketing, content creation, and end-to-end campaign management to achieve consistent and impactful results.

Earned prestigious industry accolades, including 'Most Influential Marketing Professional' and 'Fabulous Marketer' from World Marketing Congress and CMO Asia, recognizing significant contributions to marketing innovation.

Served as an international thought leader and speaker on 'AI Marketing' at prominent conferences, including events organized by Nepal Marketing Association and World Marketing Congress.

Built and led the entire marketing and corporate communications function, establishing streamlined processes, onboarding performance and PR agencies, and recruiting a high-performing marketing team.

Engaged over 5 million users through strategic SEM and social media campaigns, collaborating with BNPL partners to drive significant customer acquisition and growth.

Secured the prestigious Best Fintech Award at the Business World Education Awards 2022, elevating Eduvanz's position as a leader in education financing.

Amplified brand visibility and thought leadership through impactful CEO interviews featured on major platforms like CNBC, Financial Express, and BW Businessworld.

Utilized Netcore and HubSpot to optimize marketing campaigns, enhancing user engagement and operational efficiency.

Spearheaded marketing for over 60 B2B conferences, employing comprehensive strategies across social media, SEM, email, print, and affiliate marketing, alongside media partnerships.

Directed high-profile conferences (e.g., ET-GBS with 2,000+ business leaders, TOI-DesignX with 5,000+ design professionals) that generated over ₹500 million in revenue.

Established the ET-Insights platform, engaging over 5,000 business leaders and CXOs with thought leadership content including video interviews and white papers.

Utilized Google Ads, Google Analytics, Salesforce, and Facebook Ads to optimize marketing campaigns, maximizing user engagement and operational efficiency.

Developed and launched ContentdB, a SaaS-based demand-side platform for Native Advertising, achieving an estimated valuation of ₹400 million, as assessed by Grant Thornton.

Led the Branded Content division, driving innovative strategies for global clients (e.g., Glenmorangie, HDFC Life, Siemens) and earning multiple industry awards for content excellence.

Acquired over 150 clients within the first six months of ContentdB launch, including major enterprises like Prudential Group, Accenture, and Tata Group companies.

Managed a 20-member cross-functional team across editorial, design, content development, media planning, and sales, ensuring impactful marketing and monetization strategies.

Utilized MarTech tools including Outbrain, Taboola, Google Ads, and HubSpot to optimize campaign performance and achieve revenue targets.

Led P&L operations, achieving a robust 40% growth rate and annual revenues of ₹80 million while managing and mentoring a 20-professional team.

Developed and secured digital PR and social media strategies for high-profile clients, including Godrej Group and Indian School of Business (ISB), driving impactful results.

Managed strategic client relationships with key organizations like SBI, ICICI, Vodafone, Infosys, and the Ministry of Shipping, ensuring tailored communication solutions.

Directed a successful crisis management campaign for GAIL's natural gas pipeline project, cultivating positive perceptions among media and political influencers.

Earned industry recognition with Sabre and DMAi Gold awards for excellence in campaigns for ICICI and Goa Tourism.

Managed a $50 million digital marketing budget, optimizing ROI and coordinating strategies across global teams and 8 agency partners for seamless execution.

Directed the BB10 live webcast launch, organically reaching over 4 million people, and engaged 5 million users through a successful top-up promotion.

Expanded Facebook presence from 100,000 to 3 million followers and conceptualized the award-winning "Flaunt Your BBM" campaign, generating 15,000 orders and reaching 3 million viewers.

Launched ShopBlackBerry in five countries, generating over ₹130 million in online sales from 8,000+ devices sold.

Recipient of the Best Marketing Award (2011) among APAC marketing teams for the "Flaunt Your BBM" campaign and achieved over $1 million in cost savings through process optimization.

Managed the comprehensive Mahindra & Mahindra account, overseeing digital marketing, CRM, and direct marketing campaigns across diverse group companies.

Acquired new key clients including Bajaj Allianz, Birla Cement, Sundrop, and Kamasutra, generating over ₹50 million in annual revenue through strategic business development.

Designed and implemented a comprehensive marketing infrastructure, including an e-commerce website and call center, across 20 cities to support pharmaceutical partner programs.

Collaborated with Reliance Health to develop and launch an integrated telemedicine model, enabling electronic health record transmission via mobile devices.

Created and executed a digital marketing strategy, including online Health Risk Assessment tools, to enhance patient acquisition and retention.

Successfully established extensive marketing infrastructure within six months, enabling seamless operations across multiple cities.

Engaged and reached over 2 million targeted users, significantly impacting customer engagement and program adoption.

Developed a comprehensive go-to-market (GTM) strategy for a travel portal, integrating diverse travel services to enhance market reach.

Upsold travel services to over 150,000 time-share members, contributing 30% to total sales revenue.

Designed and executed a digital strategy leveraging social media, SEO, and SEM to generate leads for the Time Share division.

Established B2B2C sales partnerships with major travel portals (e.g., Makemytrip.com) to optimize revenue streams.

Successfully launched portal-based online sales, securing 15% of total sales revenue via online channels in the first year and contributing ₹100 million in annual revenues.

Managed media and communications for Rajya Sabha initiatives within the Reliance Chairman's Team, safeguarding public image.

Played a key role in the online reputation management team, supporting initiatives to enhance public image for a Member of Parliament.

Spearheaded the rollout of new brand positioning and identity across digital platforms for multiple Reliance ADA Group companies, ensuring consistent representation.

Led the successful implementation of a Lotus Notes-based CRM solution, streamlining over 5,000 monthly queries and enhancing customer interaction efficiency.

Revitalized the digital division, achieving annual revenues exceeding ₹50 million and expanding the team from scratch to 15 members.

Secured the transformative LIC account, leading one of the largest campaigns by a financial institution that generated over 200,000 leads and inquiries.

Acquired prestigious clients including Air France and IIM Ahmedabad, significantly strengthening the agency's market presence and revenue streams.

Spearheaded the development and delivery of enterprise email and website solutions for key clients in the education and agriculture sectors, enhancing digital capabilities and client engagement.

Achieved a 75% increase in sales revenues within the education category by acquiring major clients and driving significant business growth.