Vinay Bharaj

Results-Driven Strategy & Analytics Leader
Bangalore, IN.

About

Results-driven Strategy & Analytics Leader with 12+ years of experience transforming retail supply chains to be smarter and more resilient. I collaborate with CXOs to drive growth, resolve operational challenges, and enhance efficiency using advanced analytics, AI, and leading tools like Blue Yonder and Relex, allowing teams to focus on strategic initiatives rather than manual processes.

Work

Accenture Strategy & Consulting
|

Manager Management Consulting

Bangalore, Karnataka, India

Summary

Leading strategic and analytical transformations for Consumer Goods & Retail clients across North America and Europe, focusing on supply chain optimization and AI solutions.

Highlights

Led indirect spend optimization initiatives leveraging Zero-Based Budgeting (ZBB) tools and ideation workshops, achieving $30M in annual savings for Mars Inc.

Drove Relex SaaS pre-sales across APAC, developing compelling demos, proposals, and business cases that resulted in significant client acquisition.

Owned the product roadmap for a retail AI solution, integrating cloud data foundation with proven use cases to drive innovation and enable data-driven insights for category managers.

Developed Store Network Strategy using advanced analytical models to identify catchment venue effects, competitor characteristics, and halo/cannibalization, recommending optimal future store estates for Meijer.

Crafted a strategic roadmap for wine & liquor, mitigating regulations affecting 90% of sales to ensure sustained growth and market resilience for Woolworths.

Blackberrys Menswear
|

Demand Planning Manager

Gurgaon, Haryana, India

Summary

Managed demand planning and strategic projects for a leading Indian apparel company with a revenue of ~$200M, optimizing supply chain and revenue growth.

Highlights

Developed multi-level demand forecasts by leveraging historical sales trends and market dynamics, improving forecast accuracy and inventory optimization for a $200M apparel company.

Collaborated cross-functionally to reconcile variances and inform supply planning, developing inventory strategies for existing, new, and phase-out products.

Reduced 'Idea to Store' lead time by optimizing value chains for Basic and High Fashion merchandise, enhancing market responsiveness.

Drove warehouse process re-engineering, reducing handling cost per piece and improving throughput by eliminating bottlenecks and automating non-critical tasks.

Managed the P&L for a $5M e-commerce brand, optimizing product range, pricing, and ensuring quality/cost control to maximize profitability.

Henkel Adhesives
|

Regional Sales Manager (West India)

Mumbai, Maharashtra, India

Summary

Managed consultative sales for automotive OEMs and auto-ancillary companies across West India, driving portfolio growth and end-to-end sales management.

Highlights

Oversaw the nationwide forging lubricants portfolio, driving end-to-end sales management and fostering cross-functional collaboration to achieve sales targets.

Cultivated strong relationships with automotive OEMs and auto-ancillary companies through consultative sales approaches.

Implemented strategic sales initiatives that contributed to market share expansion and revenue growth in the West India region.

Indraprastha Gas Limited
|

Area Sales Manager (West India)

Delhi, Delhi, India

Summary

Managed area sales for industrial energy solutions in West India, focusing on market expansion and customer engagement.

Highlights

Strategically expanded the Natural Gas market to manufacturing units, achieving a 2X growth in three years through proactive customer engagement and liaison with regulatory authorities.

Developed and maintained strong relationships with industrial clients, providing tailored energy solutions and ensuring high customer satisfaction.

Collaborated with cross-functional teams to streamline service delivery and support market penetration initiatives.

Education

NMIMS, Mumbai
Mumbai, Maharashtra, India

MBA

Marketing

Courses

Head of Alumni Relations

Won multiple case study competitions

Guru Gobind Singh Indraprastha University, Delhi
Delhi, Delhi, India

B.Tech

Mechanical & Automation

Languages

English
Hindi

Certificates

Leading with Analytics & AI

Issued By

Kellogg Executive Education

Business Strategy & Communication

Issued By

INSEAD

Alteryx Designer Core Certified

Issued By

Alteryx

Skills

Strategy & Analytics

Retail Strategy, CPG Strategy, Data Analytics, AI Solutions, Machine Learning, Growth Strategy, Cost Optimization, Location Analytics, Business Cases, Value Driver Trees.

Supply Chain & Operations

Demand Forecasting, Inventory Management, Replenishment Planning, Supply Chain Control Tower, Process Re-engineering, Omni-channel Strategy, Logistics, Warehouse Operations, Order Planning, Product Management.

Consulting & Project Management

Management Consulting, Client Acquisition, Stakeholder Management, Project Delivery, Team Leadership, Workshop Facilitation, Solution Design, Risk Reduction, Training & Development, Cross-functional Collaboration.

Technical Tools & Platforms

Blue Yonder (Demand Forecasting, Category Management), RELEX (Forecasting, Replenishment), Anaplan, Alteryx, Power BI, Tableau, Advanced Excel, VBA, SQL, ADAPT (Accenture Proprietary Tool).

Business Development & Sales

Consultative Sales, Market Expansion, Client Engagement, P&L Management, Revenue Growth, Brand Management, E-commerce, Pre-sales.

Interests

Fitness

Long Distance Running, Trekking.

Hobbies

Karaoke Singing.