About
Results-driven Digital Marketer with 4+ years of experience in developing and executing comprehensive digital strategies across SEO, social media, and paid advertising. Proven ability to significantly boost organic traffic by 60%, increase lead generation by 20%, and improve conversion rates by up to 50% through data-driven campaigns and strategic optimizations. Adept at leveraging analytics tools to drive measurable business growth and enhance brand visibility.
Work
Abuja, Abuja, Nigeria
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Summary
Currently serving as a Digital Marketer, responsible for enhancing online presence and driving traffic through SEO and PPC strategies.
Highlights
Boosted organic website traffic by 60% within six months through comprehensive technical SEO audits and meta tag optimization.
Researched and implemented high-performing keywords using Ahrefs and SEMrush, enhancing search engine visibility for content and PPC campaigns.
Supported Pay-Per-Click (PPC) campaigns with strategic keyword research and bid adjustments, contributing to improved ad performance.
Coordinated small-scale marketing projects, delivering timely reports on campaign outcomes and gaining hands-on experience with Google Ads and Mailchimp.
Ogba, Lagos State, Nigeria
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Summary
Currently managing social media strategy, content, and campaigns to drive engagement and business growth.
Highlights
Developed and executed a data-driven social media strategy, increasing Instagram and Facebook traffic by 40%.
Increased lead generation by 20% through optimized audience targeting, refined ad creatives, and high-performing content formats.
Boosted conversion rates by 50% by implementing data-driven campaign adjustments, personalized ad messaging, and strategic retargeting.
Monitored and analyzed social media metrics using Google Analytics, Facebook Insights, and Meta Business Suite to inform strategy and optimize performance.
Ibadan, Oyo State, Nigeria
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Summary
Managed digital marketing and social media initiatives, focusing on content strategy, lead generation, and conversion optimization.
Highlights
Developed and executed a data-driven social media strategy, increasing website traffic from social platforms by 12%.
Increased lead generation by 10% through optimized audience targeting, refined ad creatives, and high-performing content formats.
Boosted conversion rates by 40% via data-driven campaign adjustments, personalized ad messaging, and strategic retargeting.
Monitored and analyzed social media metrics using Google Analytics, Facebook Insights, and Hootsuite to refine strategies.
Lagos State, Lagos State, Nigeria
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Summary
Managed social media presence, driving engagement, follower growth, and brand consistency.
Highlights
Increased social media engagement by 35% within six months through optimized content strategy and audience interaction.
Grew follower base by 28% through targeted content and community engagement initiatives.
Boosted user-generated content participation by 25%, enhancing brand credibility and customer trust.
Implemented market research insights, increasing audience engagement with new content ideas by 20%.
Ogun State, Ogun State, Nigeria
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Summary
Provided freelance advertising expertise, optimizing ad spend and driving measurable results for multiple brands.
Highlights
Optimized ad spend through A/B testing, achieving a 10% increase in ROI across multiple campaigns.
Achieved an average Click-Through Rate (CTR) of 9% across diverse paid social media ads.
Maintained a 20% average conversion rate, enhancing lead generation and customer acquisition.
Developed and executed tailored ad strategies for multiple brands, driving consistent audience growth and engagement.
Volunteer
Erilearn Tech Academy
|Customer Success Manager
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Summary
Provided customer success support, streamlining onboarding processes, and leveraging feedback to improve course content.
Highlights
Provided personalized support to students, improving course completion rates and satisfaction by over 15%.
Streamlined student onboarding processes, reducing enrollment friction and increasing engagement.
Collected and analyzed student feedback, leading to data-driven improvements in course content and delivery.
Iftar Program
|Engagement Facilitator
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Summary
Facilitated community engagement and event inclusivity, ensuring a positive experience for attendees.
Highlights
Coordinated community engagement activities, enhancing participant interaction and event inclusivity for diverse attendees.
Assisted in organizing and distributing meals, ensuring a smooth and efficient Iftar experience for over 100 attendees.
Fostered a welcoming environment by facilitating discussions and networking among diverse participants.
Awards
Best Performing Campaign Manager
Awarded By
XYZ Agency
Recognized for exceptional performance in managing campaigns, contributing to increased client ROI by 35% with data-driven ad campaigns.
Languages
English
Skills
Google Analytics
SEO Optimizing
Website Management
Digital Marketing
Paid Advertising, A/B Testing, SEO, Social Media Marketing, Email Marketing Campaigns, PPC Advertising, Content Calendar Management, Digital Marketing Framework, Growth Hacking Techniques.
Social Media Management
Social Media Strategy, Content Creation, Community Management, Audience Engagement Strategies, Influencer Collaboration.
Analytics & Tools
Google Analytics, Facebook Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Suite, Hubspot, Freshsales, Ahrefs, SEMrush, Mailchimp, Figma.
Branding & Design
Brand Development, Design Basics, Campaign Management, High Fidelity Prototyping.
Communication & Collaboration
Cross-Functional Teamwork, Client Communication, Campaign Reporting & Presentation, Communication, Adaptability, Collaboration, Problem-Solving, Empathy, Copywriting, Storytelling, Attention to Detail, Leadership, Planning, Organization.