Chris Yu

Senior UI/UX Product Designer
Ho Chi Minh, VN.

About

Highly accomplished Senior UI/UX Product Designer with over 5 years of experience in crafting impactful digital solutions across diverse industries including Edtech, Fintech, HRtech, and Logistics. Expert in leading end-to-end product design, scaling complex design systems, and driving user-centric experiences that deliver measurable business outcomes. Proven ability to translate complex requirements into intuitive interfaces, fostering engagement and efficiency for global and local markets.

Work

Kydon Ltd.
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Product Designer & Design Ops

Singapore, Singapore, Singapore

Summary

As a Product Designer and Design Ops, Chris Yu designed a custom LMS for GovTech, integrating with HRMS/FMS to streamline employee training and development, resulting in enhanced data flow and efficient progress tracking.

Highlights

Translated complex client requirements into intuitive user interfaces, optimizing user flows for middle-aged, non-tech-savvy users.

Managed end-to-end design for core to advanced features (Lecturer Management, Course Creation, Exam Management) within a three-person Product Design team.

Owned daily and weekly updates for the Design System, ensuring component consistency and functionality across all screens.

Contributed to efficient data tracking and employee progress monitoring through seamless integration with HRMS and FMS.

Kydon Ltd.
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Product Designer

Singapore, Singapore, Singapore

Summary

As a Product Designer, Chris Yu designed features for ZilLearn, ZSkills, and ZStudio, unifying UI and improving navigation across modules to enhance a government-supported learning ecosystem.

Highlights

Unified UI and restructured information hierarchy across three independent products (ZilLearn, ZSkills, ZStudio) to enhance consistency and navigation.

Improved learning ecosystem for workforce development, enabling professionals to upskill and trainers to create/monetize courses.

Collaborated with another designer, strategically dividing feature ownership and planning Sprints for efficient, high-quality delivery.

Designed new features for an AI-driven upskilling platform (ZSkills) and a content creation hub (ZStudio) to support engaging learning experiences.

KMS Healthcare US
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Design Ops

US

Summary

As Design Ops, Chris Yu established and scaled a comprehensive Design System for KMS Healthcare's corporate website and product ecosystem, ensuring brand consistency and WCAG 2.1 accessibility.

Highlights

Created a custom, comprehensive Design System utilized across the corporate website and product ecosystem, enhancing consistency and scalability.

Developed a WCAG 2.1 compliant Brand Guideline after thorough research, balancing consistency with flexibility.

Implemented an extended color system, empowering designers to maintain brand authenticity while confidently experimenting.

Ensured adherence to accessibility standards and competitor research for design system development.

Mirae Asset
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Product Designer

Ho Chi Minh, Ho Chi Minh, Viet Nam

Summary

As a Product Designer, Chris Yu designed a digital lending app for MAFC, streamlining loan applications and delivering personalized lending options through advanced credit assessment and behavioral analysis.

Highlights

Streamlined loan application processes using advanced credit assessment tools and a proprietary scoring feature, personalizing lending options.

Collaborated with BA, PO, and multiple client-side business units to align design with complex multi-step approval workflows.

Optimized user flows for faster, simpler loan applications while ensuring compliance, based on deep analysis of Vietnamese borrower behavior.

Delivered complete design solutions independently under tight deadlines, ensuring project timelines were met.

KMS Solutions Asia
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UI/UX Designer

Ho Chi Minh, Ho Chi Minh, Viet Nam

Summary

As a UI/UX Designer, Chris Yu led the design of impactful UI concepts for project pitches to major financial clients, collaborating with BAs to deliver value-driven proposals.

Highlights

Led UI concept design for project pitches to major financial clients (ACB, OCB, HDSaison, Toyota, TNMONEX, MAFC, My Life Group).

Collaborated with Business Analysts to identify key features and craft impactful UI, flows, and feasible design solutions.

Delivered value-driven proposals by designing for diverse financial products (e.g., Core Digital Banking, Bond Investment, Buy Now Pay Later).

Ensured design solutions were tailored to client requests, enhancing proposal effectiveness and client satisfaction.

KMS Technology
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Product Designer

Ho Chi Minh, Ho Chi Minh, Viet Nam

Summary

As a Product Designer, Chris Yu revamped Sprynkl, a co-worker social app integrated with Grove HR, unifying its visual identity and designing new engagement features to enhance internal communication.

Highlights

Revamped the app's visual identity and color system across the entire interface, improving user experience and brand consistency.

Designed new engagement features to support internal staff, aligning with Grove HR's core functionalities.

Unified UI across independent domains, ensuring consistency in visual hierarchy and navigation.

Integrated SSO, peer-to-peer recognition, feedback, surveys, and polls to foster internal communication and workplace culture.

KMS Technology
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Product Designer

Ho Chi Minh, Ho Chi Minh, Viet Nam

Summary

As a Product Designer, Chris Yu designed UI/UX for GroveHR, a cloud-based HRIS platform, to streamline HR operations and enhance employee experience across desktop and mobile environments.

Highlights

Collaborated with another designer, strategically dividing feature responsibilities per Sprint to maintain efficient, high-quality delivery.

Created UI/UX for key HR modules including Onboarding & Offboarding, Employee Management, Time Off & Attendance Tracking, and Performance Management.

Enhanced employee experience and streamlined HR operations for startups and SMBs across desktop and mobile platforms.

Contributed to a modern, cloud-based HRIS platform designed for scalability and user-friendliness.

MTI Technology
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Middle UI/UX Designer

Japan

Summary

As a Middle UI/UX Designer, Chris Yu designed user flows and interfaces for a maritime logistics cargo tracking system, ensuring compliance with industry standards and intuitive access to shipping information.

Highlights

Conducted in-depth research in maritime logistics domain, applying expertise to design user flows and interfaces.

Designed UI/UX compliant with stringent industry standards, ensuring accurate information display at every step of shipping management.

Created an intuitive experience for users to track cargo, manage bookings, and access essential shipping details seamlessly.

Simplified shipping management by providing easy access to vital shipping information and real-time updates.

Lollypop Design Studio
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Web Designer

Viet Nam

Summary

As a Web Designer, Chris Yu contributed to a global UI/UX team, designing UI for subpages, proposing visual enhancements, and ensuring product quality for digital products.

Highlights

Designed UI for subpages, aligning with main visual direction while proactively proposing visual enhancements.

Handled product quality checks before delivery, ensuring high standards for digital products and user experience.

Prepared comprehensive UI guidelines and created compelling project showcases for PR purposes.

Contributed as one of the first designers from Vietnam to a global UI/UX team, promoting global design standards.

Education

Saigon Technology University
Ho Chi Minh, Ho Chi Minh, Viet Nam

Bachelor of Arts

Industrial Design / Graphic Design

Grade: Valedictorian 2015, Runner-Up 2018

HUTECH University
Ho Chi Minh, Ho Chi Minh, Viet Nam

Undergraduate Studies

English Linguistics & Literature

Awards

RED DOT DESIGN AWARD

Awarded By

Red Dot

Awarded for contributions to global standard digital products during tenure at Lollypop Design Studio.

Languages

English
Vietnamese

Skills

Product Design & Strategy

UI/UX Design, User Research, User-Centered Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Interaction Design, Visual Design, Design Thinking, Problem Solving, Data-backed Design, Cross-functional Collaboration, User Journey Mapping, Accessibility (WCAG 2.1), Product Roadmapping, Feature Prioritization.

Design Operations & Systems

Design System Architecture, Component Libraries, Brand Guidelines Development, Scalable UI Systems, Quality Assurance, Design System Maintenance, Workflow Optimization.

Industry Expertise

Edtech, HRtech, Fintech, Online Booking Solutions, Food & Beverage, Logistics, Medtech, Maritime Logistics, Social Platforms, Autonomous Driving, Sport.

Tools & Software

Figma, Sketch, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Zeplin, Miro, Notion, Jira, InVision.

Projects

D-PICKL by TTC Group

Summary

Designed Vietnam's first app dedicated to Pickleball, supporting the full experience from online engagement to on-court play, featuring court booking, tournaments, and rankings.

Tezmee Inc San Francisco

Summary

Designed an end-to-end platform across multiple platforms (iOS/Android, web, car dashboard) to empower users to become proficient with Tesla and Full Self-Driving (FSD) vehicles.

Chris Yu