Abdelaziz Abdulla Abd Elaziz
Field Sales Manager
Farwaniya, KW.About
Highly accomplished Field Sales Manager with 14+ years of progressive experience in the FMCG sector, consistently driving revenue growth and market share expansion across diverse Modern and Traditional Trade channels in Kuwait. Proven expertise in P&L management, strategic sales forecasting, and leading high-performing teams to exceed ambitious sales targets and deliver sustainable commercial results.
Work
Kuwait City, Kuwait, Kuwait
→
Summary
Currently spearheading sales operations across diverse trade channels for a leading FMCG brand, driving significant market share growth and exceeding sales targets.
Highlights
Exceeded annual sales targets by 103% through strategic execution and effective sales team coaching, consistently surpassing revenue objectives.
Propelled market share growth from 3% to 6.7% within two years by optimizing channel strategies and market penetration.
Led, developed, and mentored a 102-member sales team, implementing structured training programs and KPI monitoring to enhance performance and productivity.
Developed and managed regional and channel-specific sales forecasts, meticulously aligning quotas with overarching organizational growth targets.
Proactively analyzed market shifts and competitor activities, adapting sales plans and execution strategies to maintain competitive advantage and optimize commercial results.
Kuwait City, Kuwait, Kuwait
→
Summary
Managed and optimized sales strategies for the CO-OP channel, consistently achieving targets and enhancing profitability for a premium ice cream brand.
Highlights
Designed and executed robust sales strategies for the CO-OP channel, consistently achieving and exceeding annual sales targets.
Established territory-specific sales and profit quotas, leveraging sales projections for both new and existing SKUs to drive growth.
Orchestrated pricing strategies, promotional campaigns, and contract negotiations, significantly enhancing channel profitability.
Recruited, trained, and evaluated the CO-OP sales team, improving team efficiency and overall performance through targeted development.
Kuwait City, Kuwait, Kuwait
→
Summary
Directed multi-channel sales operations for major FMCG brands, ensuring robust market execution and contributing to sustained profitability.
Highlights
Directed comprehensive sales activities across diverse channels including Wholesale, HoReCa, SSS, Co-op, Impulse, and OOH, ensuring broad market penetration.
Executed strategic business plans, managed contractual agreements, and implemented promotional campaigns to uphold merchandising standards.
Managed route planning, optimized outlet coverage, and ensured consistent SKU availability to achieve AVA (Availability, Visibility, Accessibility) compliance.
Monitored and controlled Days Sales Outstanding (DSO) and collections, conducting in-market execution audits to safeguard and enhance profitability.
Kuwait City, Kuwait, Kuwait
→
Summary
Supervised sales operations for a key division of PepsiCo, optimizing route-to-market strategies and enhancing customer experience.
Highlights
Developed and optimized route plans, effectively assigning and monitoring sales targets across designated territories to maximize coverage and sales.
Ensured consistent daily SKU availability and rigorous planogram compliance, enhancing product presence and appeal in retail environments.
Significantly improved in-market visibility and elevated customer service standards, contributing to stronger brand presence and customer satisfaction.
Kuwait City, Kuwait, Kuwait
→
Summary
Achieved consistent sales and collection targets while ensuring optimal product presence for a food distribution company.
Highlights
Consistently exceeded monthly sales and collection targets through effective client engagement and strategic account management.
Maintained full product availability and prominent visibility across all assigned accounts, maximizing sales opportunities.
Languages
Arabic
English
Skills
Sales Management
Field Sales, Sales Operations, Target Achievement, Sales Forecasting, Route-to-Market Strategy, P&L Management, Pricing Strategy, Contract Negotiation, Customer Relationship Management.
Channel Management
Modern Trade (COOPs, Key Accounts), Traditional Trade, HoReCa, Wholesale, SSS (Self Service Supermarket), Impulse, OOH (Out-of-Home).
Team Leadership & Development
Team Leadership, Sales Team Coaching, Structured Training, KPI Monitoring, Performance Management, Recruitment, Evaluation.
Market & Business Strategy
Market Share Expansion, Market Trend Analysis, Competitor Activity Analysis, Strategic Planning, Business Plan Implementation, Promotional Campaigns.
Operational Excellence
SKU Availability, Planogram Compliance, Outlet Coverage, AVA Compliance, DSO Control (Days Sales Outstanding), Collections Management, In-Market Execution Audits.